STYLIDEAS is the product of invention and good fortune. After winning the BBC’s The Apprentice in 2011, self-made billionaire Lord Sugar invested £250,000 in Tom’s dream to make beauty effortless. CEO Tom Pellereau has always wanted to invent, ever since he was a small boy. Now he is all grown up and is the world’s beauty handyman.

Read More

STYLPRO is the home of the world’s first makeup brush cleaner and dryer. Combining innovation and sustainability, STYLPRO strives to solve the problems that impact your everyday routines.

Shop Beauty Range

At STYLSMILE, there's always a reason to smile. Affordable, safe, peroxide-free teeth whitening for all. Guaranteeing whiter teeth within weeks. Using revolutionary PAPTech, our whitening range removes stains on 3 levels, giving a new meaning to deep cleaning.

Shop Teeth Whitening

STYLFILE offers sensible and stylish answers to all nail care needs. From curved nail files to at home gel nail removal kits, STYLFILE is shaping the future of nail care. Making everything easier & quicker.

Shop Nail Care